Numerous high-profile politicians had their eyes on the 2008 presidential race but needed to find how their public image translated into potential public and voter support. One who understood the power of social media – not only as a marketing tool but as a means of researching public opinion –enlisted Bond/Wooley to help start online discussions through videos, social bookmarking and blogging. The resulting opinions posted online by the public – both negative and positive –were then harvested by an associate firm to be statistically qualified and quantified.