Transient

The marketing department at a highly respected, major hospital had carefully curated its reputation over the 100+ years of its existence, but were flummoxed when confronted with a small but aggressive campaign to sully its venerable reputation in social media. Bond/Wooley took over, creating extensive new web content that painted a more accurate picture reflecting the hospital's consistent excellence. As a result, the hospital reported huge increases in traffic driven to their website from social media sites, much better rankings in Google searches of doctors and diseases and a subsequent spike in their placement in the ever-important “U.S. News & World Report” issue naming the best hospitals in the United States.

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