This 50+ year landmark was reluctant to do any form of online marketing, but management knew that, without a social media presence, it risked looking stodgy and behind the times. Bond/Wooley brought the unique atmosphere of comfort and humor that they're known for over to Facebook and Twitter through daily content and news about the establishment – ranging from updates on their charitable involvement in their community and pictures of customers as well as funny quotes and factoids. We set out to find their customer base online, and that loyal group has worked on their own volition to increase their social media fan bases. Management frequently reports that staff and waiters are complimented by new and old customers alike for the restaurant's engaging level of online interaction and their ability to keep in touch between visits.